--- title: Monitoring opinions to make decisions description: How the monitoring of users' opinions on social media is used by both companies and political parties. image: https://zinkdo.com/hubfs/Im%C3%A1genes%20x%20p%C3%A1gina/Blogpost/Zinkdo_tomar%20decisiones.png --- [Skip to content](https://zinkdo.com/en/blog/monitorizar-opiniones-para-tomar-decisiones#main-content) - [English](https://zinkdo.com/en/blog/monitorizar-opiniones-para-tomar-decisiones) - [Català](https://zinkdo.com/ca/blog/monitoritzar-opinions-per-prendre-decisions) - [Español](https://zinkdo.com/es/blog/monitorizar-opiniones-para-tomar-decisiones) English Show submenu for translations [![positivologo-zinkdo](https://zinkdo.com/hs-fs/hubfs/Logotipo%20y%20flaticon/Logotipo/alta/positivologo-zinkdo.png?width=150&height=50&name=positivologo-zinkdo.png)](https://zinkdo.com/en?hsLang=en) - [Services](https://zinkdo.com/en/services) Show submenu for Services - [Digital strategy](https://zinkdo.com/en/services/digital-strategy) - [Content marketing](https://zinkdo.com/en/services/content-marketing) - [Community management](https://zinkdo.com/en/services/community-management) - [Online reputation management](https://zinkdo.com/en/services/online-reputation-management) - [Training for teams](https://zinkdo.com/en/services/team-training) - [Projects](https://zinkdo.com/en/projects) - [Clients](https://zinkdo.com/en/clients) - [About us](https://zinkdo.com/en/about-us) Show submenu for About us - [Team](https://zinkdo.com/en/about-us/meet-team) - [Blog](https://zinkdo.com/en/blog) Open main navigation Close main navigation - [Services](https://zinkdo.com/en/services) Show submenu for Services - [Digital strategy](https://zinkdo.com/en/services/digital-strategy) - [Content marketing](https://zinkdo.com/en/services/content-marketing) - [Community management](https://zinkdo.com/en/services/community-management) - [Online reputation management](https://zinkdo.com/en/services/online-reputation-management) - [Training for teams](https://zinkdo.com/en/services/team-training) - [Projects](https://zinkdo.com/en/projects) - [Clients](https://zinkdo.com/en/clients) - [About us](https://zinkdo.com/en/about-us) Show submenu for About us - [Team](https://zinkdo.com/en/about-us/meet-team) - [Blog](https://zinkdo.com/en/blog) - - [English](https://zinkdo.com/en/blog/monitorizar-opiniones-para-tomar-decisiones) - [Català](https://zinkdo.com/ca/blog/monitoritzar-opinions-per-prendre-decisions) - [Español](https://zinkdo.com/es/blog/monitorizar-opiniones-para-tomar-decisiones) English Show submenu for translations - [Contacta](https://zinkdo.com/es/contacto) [Contacta](https://zinkdo.com/es/contacto?hsLang=en) [All posts](https://zinkdo.com/en/blog/all) March 28, 2023 # Monitoring opinions to make decisions by  Victor Puig  ·  1 minute read  · Tags:  [Online reputation](https://zinkdo.com/en/blog/tag/online-reputation) The programme [Solidaris](https://www.ccma.cat/catradio/solidaris/)from Catalunya Ràdio interviewed us to talk about **how the monitoring of users' opinions on social media is used by both companies and political parties**. You can listen to [Mònica Roca](https://twitter.com/nisk_roca)'s report here (CAT): What we explained in this short report is that more and more entities are listening to the opinions of users through **monitoring tools**. These tools scour social networks as well as blogs, forums and the media to find out **who is saying what about a particular topic**. An important part of the [methodology for monitoring](https://zinkdo.com/proyecto-escucha-activa/?hsLang=en) is to be clear on which **keywords** define what we want to detect, and to make **semantic dictionaries** that help generate conclusions. In this way, both companies and political parties can **detect opinion leaders** on a specific topic in order to have (or not have) a relationship with them. We can identify the habits and opinions of citizens through the opinions they express in online public spaces, and it is in this case that social media plays a very important role. A good analyst will be able to discern that there are platforms that tend to be positive, such as Instagram, and others where criticism is more frequent, such as Twitter. Through proper analysis of the data, we can **separate real users from fictitious ones**, those who have an impact from those who do not, and decide whether we need to adjust our arguments, our communication or marketing to fit more or less with predominant opinions. This **qualitative aspect of online monitoring is the one that provides the most value to companies and political parties**, which are the two types of entities that are the focus of the report, which also includes contributions from psychologist Montserrat Gomà. Share it with your community [facebook-f icon](http://www.facebook.com/share.php?u=https://zinkdo.com/en/blog/monitorizar-opiniones-para-tomar-decisiones) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://zinkdo.com/en/blog/monitorizar-opiniones-para-tomar-decisiones) [twitter icon](https://twitter.com/intent/tweet?url=https://zinkdo.com/en/blog/monitorizar-opiniones-para-tomar-decisiones) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://zinkdo.com/en/blog/monitorizar-opiniones-para-tomar-decisiones) [envelope icon](mailto:?body=https://zinkdo.com/en/blog/monitorizar-opiniones-para-tomar-decisiones) [![1-logo-zinkdo-1](https://zinkdo.com/hs-fs/hubfs/Logotipo%20y%20flaticon/Logotipo/alta/1-logo-zinkdo-1.png?width=150&height=50&name=1-logo-zinkdo-1.png "1-logo-zinkdo-1")](https://zinkdo.com/en?hsLang=en)   **¿Quieres novedades en comunicación y marketing digital? ¡Suscríbete!**   [facebook-f icon](https://www.facebook.com/ZinkdoDigital) [linkedin-in icon](https://www.linkedin.com/company/zinkdo/) [twitter icon](https://twitter.com/Zinkdo) [instagram icon](https://www.instagram.com/zinkdo/)   [**Servicios**](https://zinkdo-26640563.hubspotpagebuilder.eu/es/servicios?hs_preview=EbtzyoLP-56857553361&hsLang=en) [Estrategia digital](https://26640563.hs-sites-eu1.com/es/servicios/estrategia-digital?hsLang=en) [Marketing de contenidos](https://26640563.hs-sites-eu1.com/es/servicios/marketing-de-contenidos?hsLang=en) [Community management](https://26640563.hs-sites-eu1.com/es/servicios/community-management?hsLang=en) [Gestión de la reputación online](https://26640563.hs-sites-eu1.com/es/servicios/gestion-reputacion-online?hsLang=en) [Formación a equipos](https://26640563.hs-sites-eu1.com/es/servicios/formacion-equipos?hsLang=en)   **Zinkdo** [Proyectos](https://26640563.hs-sites-eu1.com/es/proyectos?hsLang=en) [Clientes](https://26640563.hs-sites-eu1.com/es/clientes?hsLang=en) [Blog](https://26640563.hs-sites-eu1.com/es/blog?hsLang=en) [Sobre nosotros](https://26640563.hs-sites-eu1.com/es/sobre-nosotros?hsLang=en) [Equipo](https://26640563.hs-sites-eu1.com/es/sobre-nosotros/equipo?hsLang=en) [Contacto](https://26640563.hs-sites-eu1.com/es/contacto?hsLang=en) ---  © 2022, Adsmurai   [Aviso lega](https://26640563.hs-sites-eu1.com/es/aviso-legal?hsLang=en) [Política de cookies](https://26640563.hs-sites-eu1.com/es/politica-de-cookies?hsLang=en) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Victor Puig", "url" : "https://zinkdo.com/en/blog/author/victor-puig" }, "dateModified" : "2023-03-28T09:48:15.234Z", "datePublished" : "2023-03-28T09:48:15.000Z", "headline" : "Monitoring opinions to make decisions", "image" : [ "https://zinkdo.com/hubfs/Im%C3%A1genes%20x%20p%C3%A1gina/Blogpost/Zinkdo_tomar%20decisiones.png" ], "mainEntityOfPage" : { "@id" : "https://zinkdo.com/en/blog/monitorizar-opiniones-para-tomar-decisiones", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://zinkdo.com/hubfs/Logotipo%20y%20flaticon/Logotipo/alta/positivologo-zinkdo.png" }, "name" : "Zinkdo" } } ``` ```json { "@context" : "http://schema.org", "@type" : "Article", "author" : { "@type" : "Person", "name" : [ "Victor Puig" ] }, "datePublished" : "2023-03-28T09:48:15+0000", "description" : "How the monitoring of users' opinions on social media is used by both companies and political parties.", "headline" : "Monitoring opinions to make decisions", "image" : "https://26640563.fs1.hubspotusercontent-eu1.net/hubfs/26640563/Im%C3%A1genes%20x%20p%C3%A1gina/Blogpost/Zinkdo_tomar%20decisiones.png", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://26640563.fs1.hubspotusercontent-eu1.net/hubfs/26640563/Logotipo%20y%20flaticon/Logotipo/alta/positivologo-zinkdo.png" }, "name" : "Zinkdo by Adsmurai" }, "url" : "https://zinkdo.com/en/blog/monitorizar-opiniones-para-tomar-decisiones" } ```