--- title: Blog description: Aprende sobre redes sociales, marketing de contenidos, SEO y más. Nuestro equipo de expertos en marketing está listo para compartir consejos y trucos para ayudarte a alcanzar tus objetivos. image: https://zinkdo.com/hubfs/Featured%20images/featured-images-EN/featured-images-EN-white/Featured-images-Blog.png --- [Skip to content](https://zinkdo.com/en/blog/all#main-content) - [English](https://zinkdo.com/en/blog/all) - [Català](https://zinkdo.com/ca/blog/all) - [Español](https://zinkdo.com/es/blog/all) English Show submenu for translations [![2-logo-zinkdo-1](https://zinkdo.com/hs-fs/hubfs/Logotipo%20y%20flaticon/Logotipo/alta/2-logo-zinkdo-1.png?width=162&height=54&name=2-logo-zinkdo-1.png)](https://zinkdo.com/en?hsLang=en) - [Services](https://zinkdo.com/en/services) Show submenu for Services - [Digital strategy](https://zinkdo.com/en/services/digital-strategy) - [Content marketing](https://zinkdo.com/en/services/content-marketing) - [Community management](https://zinkdo.com/en/services/community-management) - [Online reputation management](https://zinkdo.com/en/services/online-reputation-management) - [Training for teams](https://zinkdo.com/en/services/team-training) - [Projects](https://zinkdo.com/en/projects) - [Clients](https://zinkdo.com/en/clients) - [About us](https://zinkdo.com/en/about-us) Show submenu for About us - [Team](https://zinkdo.com/en/about-us/meet-team) - [Blog](https://zinkdo.com/en/blog) Open main navigation Close main navigation - [Services](https://zinkdo.com/en/services) Show submenu for Services - [Digital strategy](https://zinkdo.com/en/services/digital-strategy) - [Content marketing](https://zinkdo.com/en/services/content-marketing) - [Community management](https://zinkdo.com/en/services/community-management) - [Online reputation management](https://zinkdo.com/en/services/online-reputation-management) - [Training for teams](https://zinkdo.com/en/services/team-training) - [Projects](https://zinkdo.com/en/projects) - [Clients](https://zinkdo.com/en/clients) - [About us](https://zinkdo.com/en/about-us) Show submenu for About us - [Team](https://zinkdo.com/en/about-us/meet-team) - [Blog](https://zinkdo.com/en/blog) - - [English](https://zinkdo.com/en/blog/all) - [Català](https://zinkdo.com/ca/blog/all) - [Español](https://zinkdo.com/es/blog/all) English Show submenu for translations - [Contact](https://zinkdo.com/en/contact) [Contact](https://zinkdo.com/en/contact?hsLang=en) # Blog Discover everything you need to know about digital communication. [![user experience](https://zinkdo.com/hubfs/UX%20UI.jpg)](https://zinkdo.com/en/blog/improve-the-e-commerce-user-experience) [UX](https://zinkdo.com/en/blog/tag/ux) ### [Improve the e-commerce user experience and multiply sales](https://zinkdo.com/en/blog/improve-the-e-commerce-user-experience) Have you ever wondered why two stores selling similar products can have such different sales... [Read more](https://zinkdo.com/en/blog/improve-the-e-commerce-user-experience) [![talkwalker case study](https://zinkdo.com/hubfs/Imported_Blog_Media/Blog_Header/talkwalker_caso_exito.png)](https://zinkdo.com/en/blog/talkwalker-case-study) [Online reputation](https://zinkdo.com/en/blog/tag/online-reputation) ### [Hootsuite x Talkwalker Social Breakfast: 3cat Case Study](https://zinkdo.com/en/blog/talkwalker-case-study) The digital ecosystem evolves so fast that sometimes it’s hard to keep up. That’s why active... [Read more](https://zinkdo.com/en/blog/talkwalker-case-study) [![social media communication](https://zinkdo.com/hubfs/Presencia_digital_hospitales_europeos.png)](https://zinkdo.com/en/blog/social-media-communication-healthcare-sector) [Social media](https://zinkdo.com/en/blog/tag/social-media) ### [Social media communication in the healthcare sector: Analysis of the digital presence of European hospitals in 2025](https://zinkdo.com/en/blog/social-media-communication-healthcare-sector) Social media communication in the European healthcare sector has reached a stage of digital... [Read more](https://zinkdo.com/en/blog/social-media-communication-healthcare-sector) [![social media strategy](https://zinkdo.com/hubfs/Imported_Blog_Media/Blog_Header/Estrategia%20redes%20sociales_zinkdoo.png)](https://zinkdo.com/en/blog/social-media-strategy-production-company) [Digital strategy](https://zinkdo.com/en/blog/tag/digital-strategy) ### [Social Media Strategy: 10 Key Ideas for a Production Company](https://zinkdo.com/en/blog/social-media-strategy-production-company) Social media is no longer just a communication channel. Today, it is **the global showcase where...** [Read more](https://zinkdo.com/en/blog/social-media-strategy-production-company) [![Social media reporting](https://zinkdo.com/hubfs/Imported_Blog_Media/Blog_Header/Reporting_Social_media.png)](https://zinkdo.com/en/blog/social-media-metrics-analysis-report) [Social media](https://zinkdo.com/en/blog/tag/social-media) ### [Social media reporting: the key to a good digital strategy](https://zinkdo.com/en/blog/social-media-metrics-analysis-report) Investing time and effort in social media without seeing the desired results is a common situation... [Read more](https://zinkdo.com/en/blog/social-media-metrics-analysis-report) [![social listening](https://zinkdo.com/hubfs/Escucha%20activa.png)](https://zinkdo.com/en/blog/social-listening-reputation-crisis-management) [Online reputation](https://zinkdo.com/en/blog/tag/online-reputation) ### [Importance of Social Listening in reputation crisis management](https://zinkdo.com/en/blog/social-listening-reputation-crisis-management) Have you ever stopped to think about how quickly a comment on social media can change a brand’s... [Read more](https://zinkdo.com/en/blog/social-listening-reputation-crisis-management) [![New fashion spanish brands](https://zinkdo.com/hubfs/Zinkdo_Hype_List_Modaes.png)](https://zinkdo.com/en/blog/leading-new-fashion-spanish-brands) [Digital strategy](https://zinkdo.com/en/blog/tag/digital-strategy) ### [The Hype List: or how spanish fashion dominates the world](https://zinkdo.com/en/blog/leading-new-fashion-spanish-brands) Over the past 10 years, the number of emerging Spanish fashion brands taking steps towards global... [Read more](https://zinkdo.com/en/blog/leading-new-fashion-spanish-brands) [![photo shooting](https://zinkdo.com/hubfs/Imported_Blog_Media/Blog_Header/Shooting_Header.png)](https://zinkdo.com/en/blog/photo-shooting-keys) [Digital strategy](https://zinkdo.com/en/blog/tag/digital-strategy) ### [What is a photo shooting and what are the keys to do it?](https://zinkdo.com/en/blog/photo-shooting-keys) We know that a powerful image not only grabs attention: it **communicates values**, **creates emotional...** [Read more](https://zinkdo.com/en/blog/photo-shooting-keys) [![ai marketing](https://zinkdo.com/hubfs/AI%20Marketing_header.png)](https://zinkdo.com/en/blog/ai-marketing-as-you-use-it) [Digital strategy](https://zinkdo.com/en/blog/tag/digital-strategy) ### [AI Marketing: How to apply Artificial Intelligence in Digital Marketing to enhance your strategy](https://zinkdo.com/en/blog/ai-marketing-as-you-use-it) Artificial Intelligence (AI) is revolutionising digital marketing by offering automation,... [Read more](https://zinkdo.com/en/blog/ai-marketing-as-you-use-it) [![artificial intelligence at work](https://zinkdo.com/hubfs/Innova_Bilbao_Zinkdo.png)](https://zinkdo.com/en/blog/artificial-intelligence-work) [Digital strategy](https://zinkdo.com/en/blog/tag/digital-strategy) ### [Strategy, story and people: the keys to making artificial intelligence at work add up (for real) in your marketing](https://zinkdo.com/en/blog/artificial-intelligence-work) In recent years, we’ve seen how artificial intelligence at work has gone from being a promise to... [Read more](https://zinkdo.com/en/blog/artificial-intelligence-work) [![TikTok search engine for 2025](https://zinkdo.com/hubfs/Zinkdo_Header%20Blog%20(1)-1.png)](https://zinkdo.com/en/blog/tiktok-as-search-engine) [Digital strategy](https://zinkdo.com/en/blog/tag/digital-strategy) ### [TikTok in 2025: From entertainment to search engine – The challenge for brands](https://zinkdo.com/en/blog/tiktok-as-search-engine) At the end of 2024, our VP of Consulting, Creative & Content, Víctor Puig, shared his vision of... [Read more](https://zinkdo.com/en/blog/tiktok-as-search-engine) [![3 algorithm updates: Google's changes in 2025](https://zinkdo.com/hubfs/Zinkdo_Header%20Blog-Feb-03-2025-10-07-24-5395-AM.png)](https://zinkdo.com/en/blog/google-algorithm-updates-2025) [Digital strategy](https://zinkdo.com/en/blog/tag/digital-strategy) ### [3 algorithm updates: Google's changes in 2025](https://zinkdo.com/en/blog/google-algorithm-updates-2025) The year 2024 ended on a high note. As usual, Google didn't disappoint, turning the search results... [Read more](https://zinkdo.com/en/blog/google-algorithm-updates-2025) [![The keys to connect with your brand story](https://zinkdo.com/hubfs/Zinkdo_Header%20Blog%20(4).png)](https://zinkdo.com/en/blog/brand-story) [Digital strategy](https://zinkdo.com/en/blog/tag/digital-strategy) ### [The keys to connect with your brand story](https://zinkdo.com/en/blog/brand-story) Last month, our director, Víctor Puig, gave two very interesting talks at the Social Selling Day... [Read more](https://zinkdo.com/en/blog/brand-story) [![Organic marketing strategies for Black Friday](https://zinkdo.com/hubfs/Zinkdo_Header%20Blog%20(3).png)](https://zinkdo.com/en/blog/black-friday-ideas) [Digital strategy](https://zinkdo.com/en/blog/tag/digital-strategy) ### [Black Friday ideas: how to integrate them into your strategy](https://zinkdo.com/en/blog/black-friday-ideas) November is a key month for brands, especially with the arrival of Black Friday. This event has... [Read more](https://zinkdo.com/en/blog/black-friday-ideas) [![Digital marketing and social networks the latest news that you should know](https://zinkdo.com/hubfs/Zinkdo_Header%20Blog%20(2).png)](https://zinkdo.com/en/blog/digital-marketing-social-media-latest-news) [Social media](https://zinkdo.com/en/blog/tag/social-media) ### [Digital marketing and social networks the latest news that you should know](https://zinkdo.com/en/blog/digital-marketing-social-media-latest-news) **The speed of change on social networks is faster than the speed of light, and at Zinkdo we're...** [Read more](https://zinkdo.com/en/blog/digital-marketing-social-media-latest-news) [![The role of social media in the Paris Games and online reputation](https://zinkdo.com/hubfs/Zinkdo_Header%20Blog%20(1).png)](https://zinkdo.com/en/blog/olympic-games-online-reputation) [Online reputation](https://zinkdo.com/en/blog/tag/online-reputation) ### [The role of social media in the Paris 2024 Olympic Games](https://zinkdo.com/en/blog/olympic-games-online-reputation) **The most digital Olympics ever: The role of social media in the Paris 2024 Games** [Read more](https://zinkdo.com/en/blog/olympic-games-online-reputation) [![The ten commandments of blog SEO](https://zinkdo.com/hubfs/Zinkdo_Header%20Blog-May-27-2024-07-39-19-4713-AM.png)](https://zinkdo.com/en/blog/seo-blog) [Digital strategy](https://zinkdo.com/en/blog/tag/digital-strategy) ### [The ten commandments of blog SEO](https://zinkdo.com/en/blog/seo-blog) The ten commandments of blog SEO: a guide to optimised copywriting [Read more](https://zinkdo.com/en/blog/seo-blog) [![How do you prepare a solidarity marketing strategy.](https://zinkdo.com/hubfs/Zinkdo_Header%20Blog-4.png)](https://zinkdo.com/en/blog/solidarity-marketing-strategy) [Content marketing](https://zinkdo.com/en/blog/tag/content-marketing) ### [How do you prepare a solidarity marketing strategy?](https://zinkdo.com/en/blog/solidarity-marketing-strategy) Developing a solidarity marketing strategy: Working with the Race for Pancreatic Cancer. 1,800... [Read more](https://zinkdo.com/en/blog/solidarity-marketing-strategy) [![New season of Rac&Go, RAC1's podcast](https://zinkdo.com/hubfs/Zinkdo_Header%20Blog-3.png)](https://zinkdo.com/en/blog/new-season-rac-go) [Digital strategy](https://zinkdo.com/en/blog/tag/digital-strategy) ### [New season of Rac&Go, RAC1's podcast on entrepreneurship](https://zinkdo.com/en/blog/new-season-rac-go) Zinkdo by Adsmurai has the pleasure of collaborating for a new season with Rac&Go, the podcast... [Read more](https://zinkdo.com/en/blog/new-season-rac-go) [![marketing de influencers](https://zinkdo.com/hubfs/Zinkdo_Header%20Blog-2.png)](https://zinkdo.com/en/blog/influencer-marketing) [Content marketing](https://zinkdo.com/en/blog/tag/content-marketing) ### [When and why is influencer marketing useful?](https://zinkdo.com/en/blog/influencer-marketing) The debate about the role of influencers in online marketing and brand reputation has many edges.... [Read more](https://zinkdo.com/en/blog/influencer-marketing) [![escucha activa](https://zinkdo.com/hubfs/Zinkdo_Header%20Blog.png)](https://zinkdo.com/en/blog/benefits-active-listening-retail-fashion) [Online reputation](https://zinkdo.com/en/blog/tag/online-reputation) ### [Benefits of active listening in the Retail Fashion sector](https://zinkdo.com/en/blog/benefits-active-listening-retail-fashion) Clothing and accessory brands have a huge volume of followers on social media, and use these... [Read more](https://zinkdo.com/en/blog/benefits-active-listening-retail-fashion) [![social-media-report](https://zinkdo.com/hubfs/social%20media%20report.png)](https://zinkdo.com/en/blog/medir-redes-sociales) [Community management](https://zinkdo.com/en/blog/tag/community-management) ### [What should you measure on social media?](https://zinkdo.com/en/blog/medir-redes-sociales) Our friends at [**The Plan Company**](http://www.theplancompany.es/) invited us to give a talk at the [**Social Media Marketing Day**](http://www.smmday.es/barcelona/) event... [Read more](https://zinkdo.com/en/blog/medir-redes-sociales) [![museu-picasso](https://zinkdo.com/hubfs/Blogpost/Zinkdo_Blog-13.png)](https://zinkdo.com/en/blog/museu-picasso-barcelona-exito-zinkdo) [Press](https://zinkdo.com/en/blog/tag/press) ### [Barcelona’s Museu Picasso, a Zinkdo success story: digital growth and the achievement of communication goals](https://zinkdo.com/en/blog/museu-picasso-barcelona-exito-zinkdo) The **Museu Picasso of Barcelona** is one of the clients with whom we have had the longest and closest... [Read more](https://zinkdo.com/en/blog/museu-picasso-barcelona-exito-zinkdo) [![monitoring-opinions](https://zinkdo.com/hubfs/Im%C3%A1genes%20x%20p%C3%A1gina/Blogpost/Zinkdo_tomar%20decisiones.png)](https://zinkdo.com/en/blog/monitorizar-opiniones-para-tomar-decisiones) [Online reputation](https://zinkdo.com/en/blog/tag/online-reputation) ### [Monitoring opinions to make decisions](https://zinkdo.com/en/blog/monitorizar-opiniones-para-tomar-decisiones) The programme [Solidaris](https://www.ccma.cat/catradio/solidaris/)from Catalunya Ràdio interviewed us to talk about **how the monitoring of...** [Read more](https://zinkdo.com/en/blog/monitorizar-opiniones-para-tomar-decisiones) [![social-media-content](https://zinkdo.com/hubfs/Blogpost/social%20media.png)](https://zinkdo.com/en/blog/cuatro-niveles-basicos-contenidos-redes-sociales) [Content marketing](https://zinkdo.com/en/blog/tag/content-marketing) ### [The four basic levels of social media content](https://zinkdo.com/en/blog/cuatro-niveles-basicos-contenidos-redes-sociales) There are basically two ways of launching social networks (as there are with anything else): the... [Read more](https://zinkdo.com/en/blog/cuatro-niveles-basicos-contenidos-redes-sociales) [![active-listening-project](https://zinkdo.com/hubfs/Blogpost/escucha%20activa%202.png)](https://zinkdo.com/en/blog/proyecto-escucha-activa) [Online reputation](https://zinkdo.com/en/blog/tag/online-reputation) ### [The 10 steps of an active listening project](https://zinkdo.com/en/blog/proyecto-escucha-activa) We recently gave a talk on Active Listening in digital media at the Digital Intelligence Congress... [Read more](https://zinkdo.com/en/blog/proyecto-escucha-activa) [![digital-diagnostic](https://zinkdo.com/hubfs/Zinkdo_diagnostico%20digital.png)](https://zinkdo.com/en/blog/diagnostico-online) [Digital strategy](https://zinkdo.com/en/blog/tag/digital-strategy) ### [Is your social media not reaching its objectives? Let's do a digital diagnostic](https://zinkdo.com/en/blog/diagnostico-online) If you have been working on your project's social media for some time now and you think that your... [Read more](https://zinkdo.com/en/blog/diagnostico-online) [![cultural-project](https://zinkdo.com/hubfs/Blogpost/Zinkdo_Blog-4.png)](https://zinkdo.com/en/blog/gestion-cultural-redes-sociales) [Digital strategy](https://zinkdo.com/en/blog/tag/digital-strategy) ### [Cultural management and social media: online marketing strategies for cultural organisations and projects](https://zinkdo.com/en/blog/gestion-cultural-redes-sociales) Developing an **online marketing strategy is key in cultural management.** No matter how interesting... [Read more](https://zinkdo.com/en/blog/gestion-cultural-redes-sociales) [![podcast-estrategia-online](https://zinkdo.com/hubfs/Blogpost/Zinkdo_Blog-3.png)](https://zinkdo.com/en/blog/zinkdo-podcasting-integrando-podcasts-estrategia-online) [Content marketing](https://zinkdo.com/en/blog/tag/content-marketing) ### [Zinkdo Podcasting: making podcasts part of your online strategy](https://zinkdo.com/en/blog/zinkdo-podcasting-integrando-podcasts-estrategia-online) **The podcast is already an ideal complement to an online corporate communication strategy**. A quality... [Read more](https://zinkdo.com/en/blog/zinkdo-podcasting-integrando-podcasts-estrategia-online) [![social-responsability-communication](https://zinkdo.com/hubfs/Im%C3%A1genes%20x%20p%C3%A1gina/Blogpost/Zinkdo_Estrategias%20de%20comunicaci%C3%B3n.png)](https://zinkdo.com/en/blog/politica-responsabilidad-social-corporativa) [Digital strategy](https://zinkdo.com/en/blog/tag/digital-strategy) ### [Corporate Social Responsibility communication strategies](https://zinkdo.com/en/blog/politica-responsabilidad-social-corporativa) Do companies have a soul? It is imperative they show social and environmental awareness by **...** [Read more](https://zinkdo.com/en/blog/politica-responsabilidad-social-corporativa) [![strategy-healthcare-startups](https://zinkdo.com/hubfs/Im%C3%A1genes%20x%20p%C3%A1gina/Blogpost/Zinkdo_marketing%20b2b.png)](https://zinkdo.com/en/blog/marketing-b2b-startups-salud) [Digital strategy](https://zinkdo.com/en/blog/tag/digital-strategy) ### [B2B marketing strategy for healthcare startups](https://zinkdo.com/en/blog/marketing-b2b-startups-salud) When we start a business many doubts arise, and the first steps we take aren’t so easy. Every euro... [Read more](https://zinkdo.com/en/blog/marketing-b2b-startups-salud) [![microinfluencers-comunication-strategy](https://zinkdo.com/hubfs/Im%C3%A1genes%20x%20p%C3%A1gina/Blogpost/Zinkdo_Microinfluencers.png)](https://zinkdo.com/en/blog/como-trabajar-con-microinfluencers-en-mi-estrategia-de-comunicacion-online) [Content marketing](https://zinkdo.com/en/blog/tag/content-marketing) ### [How can I work with microinfluencers as part of my online communication strategy?](https://zinkdo.com/en/blog/como-trabajar-con-microinfluencers-en-mi-estrategia-de-comunicacion-online) For the eighth edition of the [**Social Media Marketing Day**](http://www.smmday.es/barcelona/)event organised by The Plan Company, we... [Read more](https://zinkdo.com/en/blog/como-trabajar-con-microinfluencers-en-mi-estrategia-de-comunicacion-online) [![](https://zinkdo.com/hubfs/Im%C3%A1genes%20x%20p%C3%A1gina/Blogpost/Zinkdo_Presencia%20digital.png)](https://zinkdo.com/en/blog/como-mejorar-la-presencia-digital-de-tu-marca) [Digital strategy](https://zinkdo.com/en/blog/tag/digital-strategy) ### [How to enhance your brand's digital presence](https://zinkdo.com/en/blog/como-mejorar-la-presencia-digital-de-tu-marca) Your company has been online for some time. You have a website, perhaps even a corporate blog; you... [Read more](https://zinkdo.com/en/blog/como-mejorar-la-presencia-digital-de-tu-marca) [![actively-listen-local-administration](https://zinkdo.com/hubfs/Blogpost/escucha%20activa.png)](https://zinkdo.com/en/blog/administraciones-locales-escucha-activa) [Online reputation](https://zinkdo.com/en/blog/tag/online-reputation) ### [How should local administrations actively listen?](https://zinkdo.com/en/blog/administraciones-locales-escucha-activa) Under the suggestive title “Hackear la relación con la ciudadanía” (Hacking the Relationship with... [Read more](https://zinkdo.com/en/blog/administraciones-locales-escucha-activa) [![build-online-reputation](https://zinkdo.com/hubfs/Web_Blog_%20Header-16.jpg)](https://zinkdo.com/en/blog/gestion-reputacion-online-apc) [Online reputation](https://zinkdo.com/en/blog/tag/online-reputation) ### [How to build a positive Online Reputation: 10 key ideas](https://zinkdo.com/en/blog/gestion-reputacion-online-apc) It is a privilege for us to be invited by the [Asociación Para el Progreso de la Comunicación](https://www.apcnet.org/)... [Read more](https://zinkdo.com/en/blog/gestion-reputacion-online-apc) [![tips-social-media](https://zinkdo.com/hubfs/Im%C3%A1genes%20x%20p%C3%A1gina/Blogpost/Zinkdo_50%20consejos.png)](https://zinkdo.com/en/blog/50-consejos-clave-para-trabajar-tus-redes-sociales) [Community management](https://zinkdo.com/en/blog/tag/community-management) ### [50 essential tips for better social media results](https://zinkdo.com/en/blog/50-consejos-clave-para-trabajar-tus-redes-sociales) Nowadays, there's no doubt social media is a tool with huge potential for the **communication** and **...** [Read more](https://zinkdo.com/en/blog/50-consejos-clave-para-trabajar-tus-redes-sociales) [![zinkdo by adsmurai](https://zinkdo.com/hubfs/Blogpost/Zinkdo_Blog-18.png)](https://zinkdo.com/en/blog/new-evolution-zinkdo-joins-adsmurai) [Zinkdo](https://zinkdo.com/en/blog/tag/zinkdo) ### [New evolution of Zinkdo: we join Adsmurai, the best Paid Media agency in Europe](https://zinkdo.com/en/blog/new-evolution-zinkdo-joins-adsmurai) I have excellent news to share with our clients, partners and friends. Zinkdo is once again taking... [Read more](https://zinkdo.com/en/blog/new-evolution-zinkdo-joins-adsmurai) [![1-logo-zinkdo-1](https://zinkdo.com/hs-fs/hubfs/Logotipo%20y%20flaticon/Logotipo/alta/1-logo-zinkdo-1.png?width=150&height=50&name=1-logo-zinkdo-1.png "1-logo-zinkdo-1")](https://zinkdo.com/en?hsLang=en)   **Do you want news on communication and digital marketing? 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