Strengthening the communication of the Fundación Affinity
The Fundación Affinity is a non-profit organization whose main objective is to promote and disseminate the benefits of the bond between people and pets, especially dogs and cats. To do this, they carry out various activities and projects focused on three areas of work: research, social action and awareness-raising.
In this case study, we present how we helped the brand to strengthen its communication during a crisis through an exhaustive monitoring and analysis of the opinions expressed in different media and channels, the extraction of conclusions and lessons learned to improve the management of the situation, and the development of action protocols to ensure that the organization was prepared for future communication challenges.
Facing a crisis and preparing protocols for the future
Tell us what you need
We put more than 10 years of experience in digital media at your service.