X by Orange
Organically positioning X by Orange services.
Spreading the word about X by Orange solutions for SMEs
Orange is a French telecommunications company that offers mobile telephony, internet and television services in several countries in Europe, Africa and the Middle East. It also has a business services and consulting division. In addition, Orange has also launched a digital services brand called "X by Orange" in some countries.
To help X by Orange spread the word about its SME solutions, we created a WordPress blog that allowed us to rank for relevant keywords in search engines. To make sure we provided relevant and quality content, we established an editorial calendar and took care of writing and publishing informative articles on technology. In addition, we implemented SEO techniques to improve the blog's visibility and reach a wider and more relevant audience.
Organically positioning X by Orange
The challenge
X by Orange faced the challenge of boosting its online presence as a brand that offers digital services to SMEs.
To offer valuable and quality content, we developed an editorial calendar and took charge of writing and publishing informative articles on technology.
In addition, we implemented SEO techniques to improve the blog's visibility and reach a wider and more relevant audience.
- Content marketing
The solution
We launched a blog for X by Orange along with a content strategy aimed at their target audience.
In just 5 months, we wrote 60 articles for the X by Orange blog and made organic search the second largest source of traffic to the site.
In addition, we took care of moderating and managing interactions on the blog.
Thanks to our content strategy aimed at X by Orange's target audience, we achieved an average reading time per session of 5'14'' and an average of 3.29 page views.
Tell us what you need
We put more than 10 years of experience in digital media at your service.