--- title: How can I work with microinfluencers as part of my online communication strategy? description: For the eighth edition of the Social Media Marketing Day event organised by The Plan Company, we wanted to present a working methodology describing how to successfully carry out communication actions with microinfluencers. image: https://zinkdo.com/hubfs/Im%C3%A1genes%20x%20p%C3%A1gina/Blogpost/Zinkdo_Microinfluencers.png --- [Skip to content](https://zinkdo.com/en/blog/como-trabajar-con-microinfluencers-en-mi-estrategia-de-comunicacion-online#main-content) - [English](https://zinkdo.com/en/blog/como-trabajar-con-microinfluencers-en-mi-estrategia-de-comunicacion-online) - [Català](https://zinkdo.com/ca/blog/com-treballar-amb-microinfluencers-estrategia-comunicacio-online) - [Español](https://zinkdo.com/es/blog/como-trabajar-con-microinfluencers-en-mi-estrategia-de-comunicacion-online) English Show submenu for translations [![positivologo-zinkdo](https://zinkdo.com/hs-fs/hubfs/Logotipo%20y%20flaticon/Logotipo/alta/positivologo-zinkdo.png?width=150&height=50&name=positivologo-zinkdo.png)](https://zinkdo.com/en?hsLang=en) - [Services](https://zinkdo.com/en/services) Show submenu for Services - [Digital strategy](https://zinkdo.com/en/services/digital-strategy) - [Content marketing](https://zinkdo.com/en/services/content-marketing) - [Community management](https://zinkdo.com/en/services/community-management) - [Online reputation management](https://zinkdo.com/en/services/online-reputation-management) - [Training for teams](https://zinkdo.com/en/services/team-training) - [Projects](https://zinkdo.com/en/projects) - [Clients](https://zinkdo.com/en/clients) - [About us](https://zinkdo.com/en/about-us) Show submenu for About us - [Team](https://zinkdo.com/en/about-us/meet-team) - [Blog](https://zinkdo.com/en/blog) Open main navigation Close main navigation - [Services](https://zinkdo.com/en/services) Show submenu for Services - [Digital strategy](https://zinkdo.com/en/services/digital-strategy) - [Content marketing](https://zinkdo.com/en/services/content-marketing) - [Community management](https://zinkdo.com/en/services/community-management) - [Online reputation management](https://zinkdo.com/en/services/online-reputation-management) - [Training for teams](https://zinkdo.com/en/services/team-training) - [Projects](https://zinkdo.com/en/projects) - [Clients](https://zinkdo.com/en/clients) - [About us](https://zinkdo.com/en/about-us) Show submenu for About us - [Team](https://zinkdo.com/en/about-us/meet-team) - [Blog](https://zinkdo.com/en/blog) - - [English](https://zinkdo.com/en/blog/como-trabajar-con-microinfluencers-en-mi-estrategia-de-comunicacion-online) - [Català](https://zinkdo.com/ca/blog/com-treballar-amb-microinfluencers-estrategia-comunicacio-online) - [Español](https://zinkdo.com/es/blog/como-trabajar-con-microinfluencers-en-mi-estrategia-de-comunicacion-online) English Show submenu for translations - [Contacta](https://zinkdo.com/es/contacto) [Contacta](https://zinkdo.com/es/contacto?hsLang=en) [All posts](https://zinkdo.com/en/blog/all) March 27, 2023 # How can I work with microinfluencers as part of my online communication strategy? by  Victor Puig  ·  1 minute read  · Tags:  [Content marketing](https://zinkdo.com/en/blog/tag/content-marketing) For the eighth edition of the [**Social Media Marketing Day**](http://www.smmday.es/barcelona/)event organised by The Plan Company, we wanted to present a **working methodology** describing how to successfully carry out communication actions with **microinfluencers**. Far from the bubble of the big YouTubers and Instagramers, micro-influencers are those individuals who have managed to capture and retain the attention of followers interested in a very specific topic; **the more specialised the better**. Many of them have perhaps between two and twenty thousand followers, but these followers are so **loyal to their content** and these micro-influencers are so involved in the conversation, that the **benefits for the brand are very noticeable**. This is quantified in the recent "I Content & Native Advertising Study" by IAB, which reports that influencers increase the probability of purchasing a brand's products by 59%, and improve the perception of the brand on 67% of occasions. In addition, [a study by Takumi](https://takumi.com/) highlights that microinfluencers **are 22% more involved in conversations** with their followers, which increases their power of prescription for 82% of users. The advantages range from drawing the attention of a **very verticalised audience** by topic, which allows us to position the brand in this area, to the generation of **quality multimedia content**, as well as the **SEO positioning** of a website in the case of bloggers and, of course, the **recommendation of the product or experience**. En Zinkdo venimos realizando este tipo de acciones desde hace años, y hemos resumido nuestra experiencia en turismo, restauración, iniciativas públicas, expats, salud y deporte en una **metodología de seis pasos** que compartimos en el **#SMMDAY** y con vosotros en esta presentación: At Zinkdo we have been conducting these types of actions for years, and have summarised our experience in tourism, catering, public initiatives, expats, health and sport in a **six-step methodology** that we are sharing at **#SMMDAY** and with you in this presentation: ©Photo: Eva Larrarte Share it with your community [facebook-f icon](http://www.facebook.com/share.php?u=https://zinkdo.com/en/blog/como-trabajar-con-microinfluencers-en-mi-estrategia-de-comunicacion-online) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://zinkdo.com/en/blog/como-trabajar-con-microinfluencers-en-mi-estrategia-de-comunicacion-online) [twitter icon](https://twitter.com/intent/tweet?url=https://zinkdo.com/en/blog/como-trabajar-con-microinfluencers-en-mi-estrategia-de-comunicacion-online) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://zinkdo.com/en/blog/como-trabajar-con-microinfluencers-en-mi-estrategia-de-comunicacion-online) [envelope icon](mailto:?body=https://zinkdo.com/en/blog/como-trabajar-con-microinfluencers-en-mi-estrategia-de-comunicacion-online) [![1-logo-zinkdo-1](https://zinkdo.com/hs-fs/hubfs/Logotipo%20y%20flaticon/Logotipo/alta/1-logo-zinkdo-1.png?width=150&height=50&name=1-logo-zinkdo-1.png "1-logo-zinkdo-1")](https://zinkdo.com/en?hsLang=en)   **¿Quieres novedades en comunicación y marketing digital? 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