November is a key month for brands, especially with the arrival of Black Friday. This event has established itself as the starting point of the holiday shopping season and has become essential in the marketing calendar. Below, discover 7 effective Black Friday ideas that you can implement in your organic marketing strategy and coordinate with your advertising campaigns to maximise the impact of this date.

At Zinkdo by Adsmurai we are clear that there is no magic formula to succeed in an organic digital strategy, and that each brand has its own target audience and modus operandi, but we also know that there are some tips to make a strategy a checkmate among the competition. 

Black Friday Ideas

• Anticipate promotions and generate more engagement among users by using social media.

Nowadays it is practically impossible for our shoppers not to have social networks; their use has expanded so much that they have become a must in our daily lives. Social media is an excellent way to disseminate our strategy before and during Black Friday, attract traffic to the web and physical shops, and connect with customers, generating expectation and questions that create an authentic conversation between brand and customer. In addition, Community Management plays a crucial role in this context, as it allows to manage and strengthen the relationship between the brand and the customer. 

• Optimize the SEO of the website.

On a day like Black Friday, where competition between brands is much more significant, it is vital to give our customers what they are looking for when they are most interested. To achieve this, include relevant keywords on your website that reflect the most common searches related to offers, but make sure you do it in a natural way and without falling into excessive repetition of keywords. Also, optimise your site for mobile devices, as more and more users are shopping online from their phones. Creating a specific landing page for Black Friday is essential; avoid including the year in the slug so that you can reuse it every season. Make sure this page is prominent in your menu during the peak season and remove it once the campaign is over.

• Use mailing to reach customers in a more personalised way.

We all love to receive that email with the perfect outfit for our company Christmas party, or that Secret Santa gift for which we're always short of ideas. Black Friday is the ideal time to create a targeted email marketing strategy before the day arrives, to generate interest among your brand's most loyal customers. 

• Build customer loyalty through exclusive promotions.

Who doesn't feel special when you give them exclusivity? People love to feel recognised and Black Friday is the perfect opportunity to show our most loyal customers how much we appreciate and thank them. One of the best ways to do this is to offer them discounts and exclusive promotions to keep them motivated towards the brand and keep them buying and believing in it.

• Use hashtags.

It is very important to appreciate our most loyal customers, but it is also important to focus on generating more community and reaching new audiences. The use of hashtags is a very recurrent tool among brands to promote Black Friday and for these offers to spread among users without them necessarily being followers of the firm. 

• Set up giveaways and quizzes on social media.

We all have those waves of sweepstakes in mind when it comes to deals like Black Friday. A contest brings visibility, generates a considerable increase in the brand's community, leads to new audiences, generates traffic to the website or shop and increases brand awareness. In addition, this type of content helps to build trust, because when someone close to us recommends a brand, we tend to trust their judgement and we trust them as well. 

• Trust influencer marketing.

Influencer campaigns are key to the success of brands on Black Friday, especially in fashion, beauty and technology, as they increase their visibility and encourage impulse buying. Through recommendations and personal experiences, influencers achieve an emotional connection with consumers, generating urgency and trust in the offers. In addition, their positioning increases ‘FOMO’ (Fear of Missing Out), which drives consumers to act quickly to take advantage of the best deals.

In an organic Black Friday strategy, it is crucial to implement a multi-channel approach to content marketing to connect and engage audiences on each platform. In addition, being consistent in your actions is key: Black Friday ideas can save the season, but building a strong brand requires integrating them into an overall organic marketing strategy. This not only ensures sustained growth, but also reduces reliance on high advertising spend during a period when advertising costs soar.