Museu Picasso Barcelona
Creating the Museu Picasso Barcelona Instagram profile and gaining more than 350,000 followers.
“My daily agenda is full of very varied topics, and the world news concerning Picasso is constant. I have felt very much accompanied by the guys at Zinkdo, who have been able to understand what digital presence I have needed in recent years.”
Emmanuel Guigon, General Director
Promoting Museu Picasso Barcelona's presence
The Museu Picasso Barcelona is one of the most important study centers dedicated to the artist on an international level. It has more than 4,000 works and specializes in his formative years, when Picasso lived in Barcelona and other parts of Catalonia.
In our work with the Museu Picasso Barcelona, we defined an editorial line focused on the museum's specialization in Picasso's formative period and we took advantage of the museum's more than 4,000 works to create informative publications highlighting his relationship with Barcelona.
We also carried out live coverage of the most important events to increase visibility and public interest in the museum. As a result, we managed to increase the museum's online presence and visibility, generating greater interest in the work and figure of Picasso around the world.
Reaching a greater target through social media
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