--- title: "Creating the blog \"Rojo y en Botella\" - Projects - Zinkdo" description: Find out how we highlighted the potential of CSR with content marketing by creating the blog Rojo y en Botella for Coca-Cola Europacific Partners. image: https://zinkdo.com/hubfs/Im%C3%A1genes%20x%20p%C3%A1gina/Proyectos/proyecto-cocacola.png --- [Skip to content](https://zinkdo.com/en/projects/creating-blog-rojo-y-en-botella#main-content) - [English](https://zinkdo.com/en/projects/creating-blog-rojo-y-en-botella) - [Català](https://zinkdo.com/ca/projectes/creant-el-blog-rojo-y-en-botella) - [Español](https://zinkdo.com/es/proyectos/creando-el-blog-rojo-y-en-botella) English Show submenu for translations [![2-logo-zinkdo-1](https://zinkdo.com/hs-fs/hubfs/Logotipo%20y%20flaticon/Logotipo/alta/2-logo-zinkdo-1.png?width=162&height=54&name=2-logo-zinkdo-1.png)](https://zinkdo.com/en?hsLang=en) - [Services](https://zinkdo.com/en/services) Show submenu for Services - [Digital strategy](https://zinkdo.com/en/services/digital-strategy) - [Content marketing](https://zinkdo.com/en/services/content-marketing) - [Community management](https://zinkdo.com/en/services/community-management) - [Online reputation management](https://zinkdo.com/en/services/online-reputation-management) - [Training for teams](https://zinkdo.com/en/services/team-training) - [Projects](https://zinkdo.com/en/projects) - [Clients](https://zinkdo.com/en/clients) - [About us](https://zinkdo.com/en/about-us) Show submenu for About us - [Team](https://zinkdo.com/en/about-us/meet-team) - [Blog](https://zinkdo.com/en/blog) Open main navigation Close main navigation - [Services](https://zinkdo.com/en/services) Show submenu for Services - [Digital strategy](https://zinkdo.com/en/services/digital-strategy) - [Content marketing](https://zinkdo.com/en/services/content-marketing) - [Community management](https://zinkdo.com/en/services/community-management) - [Online reputation management](https://zinkdo.com/en/services/online-reputation-management) - [Training for teams](https://zinkdo.com/en/services/team-training) - [Projects](https://zinkdo.com/en/projects) - [Clients](https://zinkdo.com/en/clients) - [About us](https://zinkdo.com/en/about-us) Show submenu for About us - [Team](https://zinkdo.com/en/about-us/meet-team) - [Blog](https://zinkdo.com/en/blog) - - [English](https://zinkdo.com/en/projects/creating-blog-rojo-y-en-botella) - [Català](https://zinkdo.com/ca/projectes/creant-el-blog-rojo-y-en-botella) - [Español](https://zinkdo.com/es/proyectos/creando-el-blog-rojo-y-en-botella) English Show submenu for translations - [Contact](https://zinkdo.com/en/contact) [Contact](https://zinkdo.com/en/contact?hsLang=en) [← View all projects](https://zinkdo.com/en/contact?hsLang=en)     ![logo-white](https://zinkdo.com/hs-fs/hubfs/logo-white.png?width=98&height=57&name=logo-white.png) # Creating the blog "Rojo y en botella"  ### Organically positioning Coca-Cola Europacific Partners' CSR actions to the Spanish public. ![Cocacola_destacada-1](https://zinkdo.com/hubfs/Im%C3%A1genes%20x%20p%C3%A1gina/Proyectos/Cocacola_destacada-1.png) ![coca-cola-image](https://zinkdo.com/hubfs/Im%C3%A1genes%20x%20p%C3%A1gina/Proyectos/coca-cola-image.png) ## Spreading the word about the CSR actions of Coca-Cola Europacific Partners Coca-Cola Europacific Partners is a bottler of the soft drink brand originating in the United States. The brand is one of the most recognised worldwide and has a wide variety of products in addition to the original soft drink. To help Coca-Cola Europacific Partners explain its CSR actions to the Spanish public, we created a corporate blog in WordPress with a content strategy focused on its corporate social responsibility actions. ## "Rojo y en botella", the new blog of Coca-Cola Europacific Partners #### The challenge The largest Coca-Cola bottling company in the world faced the challenge of making its corporate social responsibility initiatives known to the Spanish public. To solve this, we worked on the creation and maintenance of a corporate blog called "Rojo y en botella", in which we developed a content plan aimed at its target audience. Services - Content marketing   #### The solution Through good planning and SEO-optimised copywriting, we managed to increase the number of users by an average of 26% per month during the four years we managed the blog. In addition, we implemented a blog newsletter to keep users informed about the latest posts. ## Tell us what you need We put more than 10 years of experience in digital media at your service. [Get in touch](https://zinkdo.com/en/contact?hsLang=en) [![1-logo-zinkdo-1](https://zinkdo.com/hs-fs/hubfs/Logotipo%20y%20flaticon/Logotipo/alta/1-logo-zinkdo-1.png?width=150&height=50&name=1-logo-zinkdo-1.png "1-logo-zinkdo-1")](https://zinkdo.com/en?hsLang=en)   **Do you want news on communication and digital marketing? 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