Creating the blog "Rojo y en botella"
Organically positioning Coca-Cola Europacific Partners' CSR actions to the Spanish public.
Spreading the word about the CSR actions of Coca-Cola Europacific Partners
Coca-Cola Europacific Partners is a bottler of the soft drink brand originating in the United States. The brand is one of the most recognised worldwide and has a wide variety of products in addition to the original soft drink.
To help Coca-Cola Europacific Partners explain its CSR actions to the Spanish public, we created a corporate blog in WordPress with a content strategy focused on its corporate social responsibility actions.
"Rojo y en botella", the new blog of Coca-Cola Europacific Partners
The largest Coca-Cola bottling company in the world faced the challenge of making its corporate social responsibility initiatives known to the Spanish public.
To solve this, we worked on the creation and maintenance of a corporate blog called "Rojo y en botella", in which we developed a content plan aimed at its target audience.
- Content marketing
Through good planning and SEO-optimised copywriting, we managed to increase the number of users by an average of 26% per month during the four years we managed the blog.
In addition, we implemented a blog newsletter to keep users informed about the latest posts.
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